Craft Organic and Fair Trade Coffee Roasted in Florence, Massachusetts

YUP is a craft coffee roastery with an adjoining café serving our freshly roasted organic, fair trade coffees, along with pastries, bagels, and teas, on the banks of the beautiful Mill River in Northampton, Massachusetts, in the village of Florence.


We carefully select beans in season from coffee farms practicing social and environmental responsibility. All of our coffees are organic and either certified fair trade or from farmer cooperatives. Many have additional certifications including shade grown, rainforest alliance, or bird friendly.

Manual roasting in small batches allows us to bring out the full flavor and complexity each coffee varietal has to offer. We develop beans to perfection based on their unique profiles, without over roasting. The result? A cup of coffee that will make you want to close your eyes with every sip and say, "Mmmm!"

We're family owned and operated, and proud to be part of a community of vibrant local businesses in Western Massachusetts.

So stop by the roastery, meet some friends and neighbors or savor a quiet moment to yourself, and enjoy the sights and sounds of the river over a great cup of coffee. You may even get to see your coffee being roasted!

Photo by the Daily Hampshire Gazette Staff/Carol Lollis

Photo by the Daily Hampshire Gazette Staff/Carol Lollis


Winter Hours: Reopening April 29th!

The café and retail shop are closed for the winter while we focus on growing our wholesale coffee roasting business. We’ll miss you, and look forward to reopening the café April 29th! In the meantime, you can find our coffee at the local shops, cafés, and restaurants below…

Find our coffee at these fine local establishments —


Coopers Corner - Florence, MA
Crimson & Clover Farm - Florence, MA
River Valley Co-Op - Northampton, MA
State Street Market - Northampton, MA
Nourish Café - Northampton, MA
The Water’s Fine - Easthampton, MA
Big E’s Supermarket - Easthampton, MA
Williamsburg Market - Williamsburg, MA
Atkins Farms Markets - Amherst, MA  
Cushman Market - Amherst, MA 
Millstone Farm Market - Sunderland, MA
Ciesluk's Market - South Deerfield, MA
Pekarski’s - South Deerfield
Green Fields Market - Greenfield, MA
Baker’s Country Store - Conway, MA
Ashfield Hardware & Supply - Ashfield, MA
The Old Creamery Co-op - Cummington, MA
Guido’s Fresh Marketplace - Great Barrington, MA
Salty Market - Truro, MA


YUP.  /yəp/ : A positive or affirmative exclamation commonly heard in New England.


Photo: Daily Hampshire Gazette /Carol Lollis

Photo: Daily Hampshire Gazette /Carol Lollis


On The Menu

   Freshly Roasted Coffee  *  Mighty Leaf Teas  *  Bread Euphoria Pastries  *  Davidovich Bagels *  Soup * Granola Parfaits with Sidehill Farm Yogurt * Mill River Views


Umm, Where?

We're at 296 Nonotuck Street, Florence, MA 01062, tucked behind the Nonotuck Mill Building, on the side nearest to Pine Street. For a map and directions, click below.

Photo by Daily Hampshire Gazette Staff/Carol Lollis

Photo by Daily Hampshire Gazette Staff/Carol Lollis


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Photo by the Daily Hampshire Gazette Staff/Carol Lollis

Photo by the Daily Hampshire Gazette Staff/Carol Lollis


Find us on Facebook and Instagram @yupcoffeeroasters