YUP Coffee Roasters
296 Nonotuck Street
Florence, MA 01062
413-570-4997 (roastery)

Wholesale Inquiries & Orders:

Winter Hours:

We’ve closed the café and retail shop for the winter while we focus on growing our wholesale coffee roasting business. We’ll miss you, and look forward to reopening the café in April! In the meantime, you can find our coffee at the local shops, cafés, and restaurants listed on our homepage.



We're at 296 Nonotuck Street, tucked behind the Nonotuck Mill building, on the side adjacent to Pine Street, in Florence, Massachusetts.

Three steps to YUP:

1. From Northampton, take Route 9 West until it turns into Main Street in downtown Florence, and turn left onto Maple Street at the main (i.e. second) town intersection.

2. Turn right onto Pine Street in .2 miles

3. Turn left onto Nonotuck Street in a quarter mile, then take a quick right into the parking lot of the Nonotuck Mill building. Keep going to the bottom of the parking lot—you'll see us on the right on the river bank with the bright red door.  



YUP Coffee Roasters
296 Nonotuck Street
Florence, MA 01062
(behind the Nonotuck Mill building)


Find us on Facebook and Instagram @yupcoffeeroasters