Craft Organic and Fair Trade Coffee Roasted in Florence, Massachusetts

YUP Coffee Roasters is a family-run roastery and café on the riverbanks of Florence, Massachusetts, a village just outside the city limits of Northampton. We roast craft coffee in small batches and serve it up onsite to friends and neighbors, along with teas, pastries, bagels, soup, and lovely river views.

Come in to the shop to watch coffee being roasted, sip a great cup of hot or iced coffee on our outdoor patio overlooking the Mill River, and pick up some of our freshly roasted organic, fair trade coffee beans!


We carefully select beans on a seasonal basis from farms practicing social and environmental responsibility. All of our coffees are organic and either certified fair trade or from farmer cooperatives.

Manual roasting in small batches allows us to bring out the full flavor and complexity each coffee varietal has to offer. We develop beans to perfection based on their unique profiles, without over roasting. The result? A cup of coffee that will make you want to close your eyes with every sip and say, "Mmmm!"

We're family owned and operated, and proud to be part of a community of vibrant local businesses in Western Massachusetts.

So stop by the roastery, meet some friends and neighbors or savor a quiet moment to yourself, and enjoy the sights and sounds of the river over a great cup of coffee. You may even get to see your coffee being roasted!

Photo by the Daily Hampshire Gazette Staff/Carol Lollis

Photo by the Daily Hampshire Gazette Staff/Carol Lollis


Open Monday through Friday, 8:30am–2pm

(Closed on Weekends)

Find YUP coffee at these local markets and cafés:

~ Florence, Northampton & Easthampton~

Coopers Corner
State Street Market
River Valley Co-Op
Nourish Wellness Café
The Water’s Fine coffee + goods
Crimson & Clover Farm Store
Big E’s Supermarket


Atkins Farms Market, Flagship Store
Atkins Farms Market, North Amherst  
Cushman Market
Big Y Amherst

~Hilltowns & Beyond~

Green Fields Market, Greenfield
Ciesluk's Market, South Deerfield
Ciesluk’s Farmstand, South Deerfield
Pekarski’s, South Deerfield
Millstone Farm Market, Sunderland
Big Y, South Hadley
Williamsburg Market, Williamsburg
Oliver’s Farmstand, Goshen
Baked, Shelburne Falls
Baker’s Country Store, Conway
Ashfield Hardware & Supply - Ashfield
The Old Creamery Co-Op, Cummington
Guido’s Fresh Marketplace, Pittsfield
Salty Market, Truro


Don’t see YUP Coffee at your favorite store, café, or restaurant? Let us know!

Be an HR hero…inquire about getting weekly deliveries of YUP Coffee to your office! Happily caffeinated employees = productive team mornings!

YUP.  /yəp/ : A positive or affirmative exclamation commonly heard in New England.


Photo: Daily Hampshire Gazette /Carol Lollis

Photo: Daily Hampshire Gazette /Carol Lollis


On The Menu

   Freshly Roasted Coffee, By-the-Cup and By-the-Pound  *  Hot and Iced Tea  *  Pastries from Bread Euphoria  *  New York City Bagels *  Soup * Granola Parfaits * Sights and Sounds of the Mill River


Umm, Where?

We're at 296 Nonotuck Street, Florence, MA 01062, tucked behind the Nonotuck Mill Building, on the side nearest to Pine Street. For a map and directions, click below.

Photo by Daily Hampshire Gazette Staff/Carol Lollis

Photo by Daily Hampshire Gazette Staff/Carol Lollis


Keep In Touch!

Sign Up Here For Our News, Events, and Coffee.

Your contact info is one thing we'll never share. We strive to love and never swamp your inbox.

Photo by the Daily Hampshire Gazette Staff/Carol Lollis

Photo by the Daily Hampshire Gazette Staff/Carol Lollis


Find us on Facebook and Instagram @yupcoffeeroasters